What’s going on with OnePlus?
I can’t help but admit that over the years I’ve become more respectful of OnePlus. After all, the company has come a long way. As you remember, initially it was the image of a “flagship killer”, flash sales-drops on the Internet, in order to participate in which it was required to stand in electronic queues and unsubscribe on forums.
Somewhere in the area of OnePlus 6 – 6T, I already decided that the company had floated: it had lost its unique positioning, got bogged down in self-repetition. However, OnePlus has worked well. The company went offline and became just a good ordinary flagship in the US market. And it costs a lot. In fact, in the United States, half of the market is occupied by Apple, about a third by Samsung, and then Motorola and Nokia are growing instead of the departed LG. Basically, Americans have no alternative if they don’t want a flagship from Samsung or Apple. This niche has been successfully taken by OnePlus.
Going offline, OnePlus decided to ditch gaming into a small but proud independent startup. What is it for? OnePlus has officially merged with Oppo, becoming a sub-brand, that is, it is now correct to say Oppo OnePlus 9 RT. It is likely that Oppo wants to get all the bonuses from the merger. Still, in Western markets, the OnePlus brand is valued higher than Oppo.
Over the past few years – OnePlus 7 Pro, 7T, 8 Pro, 8T, 9 Pro – OnePlus has been making good smartphones near flagship level. So, starting with the OnePlus 8 Pro, IP68 water and dust protection was added, there are flagship chips and collaborations with the right brands. Models came out in collaboration with McLaren, and recently Hasselblad became the title sponsor of the camera (so to speak). I will assume that this kind of partnership is more important for the Chinese market than for the Western one.
In March of this year, a rather strong 9th series was presented. The top 9 Pro impressed with the design, screen quality, and camera capabilities. Perhaps the only strange thing was the use of Gorilla Glass 5 and not the most current version.
In addition to the flagships, the 9R model was also presented. It’s just a good smartphone with no water protection and a Snapdragon 870 5G chipset. For the original dollar price of $ 430, this is a chic mid-range smartphone. We sell Poco F3 for a reasonable price. The devices have similar chipsets, but the screen, cameras, design are certainly more interesting in OnePlus.
Usually in the fall, OnePlus presented T versions of its flagships. Nothing fundamentally new, but a nice update in terms of performance. This year, the OnePlus 9T has not been shown. Judging by the rumors, after the merger with Oppo, they decided to optimize the line and at least for now switch to the “1 flagship per year” format.
OnePlus has released a flagship smartphone for mobile photography enthusiasts. The OnePlus 9RT offers state-of-the-art specs at a very attractive price.
For the computing capabilities in the smartphone, the Qualcomm Snapdragon 888 processor is responsible, paired with LPDDR5 RAM and a UFS 3.1 flash drive. The user can choose from the following modifications of RAM / ROM: 8/128 GB, 8/256 GB, and 12/256 GB, respectively.
The novelty has received a 6.62-inch AMOLED display with a resolution of 1080 × 2400 pixels, a refresh rate of 120 Hz, and a touch frequency of 600 Hz. A 16 MP front camera is built into the upper part of the front panel. The main camera is equipped with three sensors, the main sensor is a 50 MP Sony IMX766 with an aperture of f /1.8, supplemented by a 16-megapixel “width” with an aperture of f / 2.2, the third sensor is a 2-megapixel macro lens.
You can install two physical SIM cards in the smartphone, support for 5G networks, WiFi generation 6E, Bluetooth version 5.2, and an NFC module for contactless payment is declared. The satellite navigation system supports GPS, Galileo, GLONASS, and Beidou. Among other things, the new product is equipped with stereo speakers with Dolby Atmos support, there is USB-C and all the necessary sensors, such as an accelerometer, gyroscope, compass, proximity, and lighting sensor. A fingerprint scanner is built into the display.
For the autonomy of the gadget, there is a 4500 mAh battery with support for 65 W fast charging. The smartphone out of the box runs on the Android 11 operating system with the proprietary shell ColorOS 12. The dimensions of the device are: 162.2 x 74.6 x 8.295 mm, and the weight is 198.5 g.